Tim Hortons Arrives in Bits and Pieces
IN the United States, politicians woo soccer moms. In Canada, they go after “Tim Hortons voters,” the folks who steer clear of lattes and start their day with a cruller and a double double (two creams, two sugars, one coffee) from the doughnut chain that’s come to represent no-frills value.
Timmies, as Canadians affectionately refer to it, is more than just a company to those who live north of the 49th parallel. It has a backstory — having been founded by Mr. Horton, a Hall of Fame hockey player, and Ron Joyce, a police officer. There’s even a sense of redemption, now that it’s once again a Canada-based company (Wendy’s owned it for years).
Oh, and it has coffee and doughnuts, which may not be quite the same here — a handful of Tim Hortons opened Monday in New York City — as they are farther north, and not exactly what they once were there, either.
By: nytimes.com Read more >>
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