‘The Economist’ introduces special-delivery program in New York
The Economist Thursday introduced a trial program that allows New Yorkers to “use their cellphones to order overnight home delivery of the new issue at the regular newsstand price,” according to Advertising Age, a BtoB sibling publication.
New Yorkers who receive weekly texts previewing the magazine’s stories will also receive a link to a Web page where they can order the issue. The magazine will then be delivered by 6 a.m. the next morning, meaning participants in the program can receive the publication before it appears on newsstands. These hand-delivered copies cost $6.99.
By: btobonline.com Read more >>
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